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Digital Marketing

Our digital agency is ready to catapult your organisation.

The role of marketing has evolved significantly in recent years: whereas in the past it was still regarded as ‘nice to have’, it is now involved in almost every department of a company and has become an indispensable link in the strategic policy.

Due to the complexity of marketing, successful campaigns are only possible with specialization. Would you like to bring this expertise in-house, or would you prefer to call in our experts?

WE CAN SERVE TAILOR-MADE SOLUTIONS VERY WELL.

With our Marketing as a Service (MaaS) we ensure that you have a complete digital marketing team of specialists within your organisation, without this team ending up on the organisation's payroll. This is also possible to supplement your existing marketing team.

Thanks to our diverse team of marketing specialists, IT wizards, web developers, social media gurus and graphic designers, we have the perfect mix to take both the digital identity and the online results of your organisation to the highest level and keep them there.

Digital marketing: a continuous process

Digital marketing is not a project with a clear beginning or end. It is a continuous process of analysis, implementation and optimisation. We achieve the best results by constantly adjusting and automating as much of this cycle as possible with the right tools.

Analysis

Strategy & planning

3. Implementation

4. Optimization Cycle

We provide all our services within the overarching principle of Marketing Automation. You can see the entire digital platform as a complex machine that needs to be properly tuned and maintained for an optimal return on investment.

Marketing Automation is the collective name for all techniques and tools that optimize and automate the entire process of lead generation so that your sales team can achieve greater success through 360° insight into the needs of your customers.

1. The Fundamentals: this is where your digital adventure starts

Website & App Development
All roads lead to the online homebase

Everything starts with a good website. The main objective of digital marketing is to bring potential customers to your website. If your website is tight and perfectly meets the needs of your target groups, you are well on your way to the next steps. We build the ultimate website for you.

Search Engine Optimization (SEO)
Make sure you're findable

SEO is quite a science, from optimizing your website technology and content, to keyword research and monitoring afterwards. Our experts are ready to devise and follow up a SEO strategy tailored to your organization so that your website will be ranked high in the search results on relevant keywords.

2. Online advertising: maximise your visitor numbers

Search Engine Advertising (SEA)
Give your search results a firm push in the back

A perfect addition to a good SEO policy is the development and follow-up of advertisements on search engines. Through Google Ads (formerly AdWords), Bing Ads, Google Shopping and other platforms we develop a sophisticated advertising campaign for you to attract even more visitors.

Social Media Advertising
Reach your target audience in their own home base

More and more people are spending a lot of time on social media. LinkedIn, Facebook, Instagram, Twitter, Pinterest and YouTube are now an indispensable part of our lives. All of these platforms offer excellent advertising opportunities that we will use to the full for you.

3. Data Analysis: knowledge is power

Analytics & Dashboards
Your visitors: who are they and what do they do?

When all of the above elements are up and running, you will undoubtedly have a large number of visitors and associated data. Interpreting all of this correctly and making it clear is our specialty. Using software such as Google Analytics, Google Data Studio and Microsoft Power BI, we can make this all run smoothly for you.

Conversion Optimization (CRO)
Get the most out of your (digital)

Collecting and interpreting data is of course done to learn from it and to make your website even better so that it eventually leads to more conversions. Techniques such as A/B testing, heat maps and mouse tracking allow us to better understand how visitors use your website, and the principles of Neuromarketing also play an important role here.

4. Added value: complete the picture

Video Marketing
Video Killed The Radio Star

Video plays an increasingly important role in attracting and retaining the attention of your target audience. Cleverly made vlogs and instructional videos are no stranger to us and they offer your customers an enormous added value that they keep coming back for time and time again.

Email Marketing
Advantage through content personalization

Email marketing is one of the most effective digital marketing solutions for any organization. Automation is the standard for us these days, and we perfectly adjust the emails to the phase in which the target group is at that moment, so that the campaigns are always relevant and extremely effective.

Ask your question or arrange a conversation!

Training & Workshops

Does your team need further training? Would you like to acquire specific knowledge about one or more of the subjects in digital marketing? The digital marketing landscape is constantly changing, but our specialists are always up to date and ready to share their knowledge. Contact us for more information!