Breakfast session: Make Sales & Marketing best friends

Transform Sales & Marketing into 'Smarketing' and create more cohesion, leads and turnover

As a manager you want to be commercially successful and build long-term customer relationships. What if Sales & Marketing are not speaking the same language? In other words, they don't have access to the same data and information. How do you follow up on the activities of your sales people in order to increase their yield? We give tips & tricks.

Anno 2021 it is more important than ever to have a 360° view of your customers. Who has spoken to which person? Which offer is pending with which customer? Who is already subscribed to the newsletter? To increase the productivity of both your sales and marketing team, it's important that everyone has a complete view of customer interactions.

Come on. friday 24 september To our breakfast session and get enlightening insights, such as:

How do I make Sales & Marketing work better together?
How can I follow up leads, opportunities, quotations and/or orders more quickly?
Which tool can give me as CEO or Sales Manager insight into the efficiency of the sales team?
How do I successfully organise (online) events?

Voor events volgen we de richtlijnen die ons door de overheid worden opgelegd.


08u30 Welcome with breakfast buffet
09u30 Introduction: 'Make Sales & Marketing your best friends'.
By Karin Versmissen, Sales & Marketing Director at
09u45 Increase your turnover by better follow-up of leads & opportunities'.
By Jorn Peters, Sales Specialist Business Processes at 
10u45 Short break
11u00 Marketing in practice: tips & tricks'.
By Tom Hufkens, Marketing Manager at
12u00 Networking moment + sandwich lunch


Jorn Peters
Sales Specialist Business Processes

Jorn guides organizations through their ERP and CRM decision phase. Thanks to his specialization in Dynamics 365, you can contact him with all your questions.

Karin Versmissen
Sales & Marketing Director at

Karin has been a familiar face at for years. Appointed HR Director in 2010, she has been the new Sales & Marketing Director since 2020. She is also active as a Coach & Business partner at NeXTeps.

Tom Hufkens
Marketing Manager

He started his career at in 2008, first as a Retail Manager for many years and then made the switch to marketing a few years ago.


This event is especially interesting for:
  • CEOs’s
  • Sales Managers
  • Marketing Managers
  • Operations Managers
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