Digitalization in practice: Ridley Bikes

Find out how Ridley managed to shift up a gear

Partly due to Corona, Belgian Cycling Factory - known for brands like Ridley Bikes and Eddy Merckx - experienced an enormous boost in sales. In a few years' time, production in Beringen will triple. Optimising and digitising production plays a crucial role in this.

Bike Valley is an open innovation centre for the cycling industry. The eye-catcher is an impressive wind tunnel, which is even used by skaters, skiers and the automotive sector to test aerodynamics.

In addition Belgian Cycling Factory known as the sponsor of Lotto Soudal and of brands such as Ridley and Eddy Merckx. To be able to meet the strongly increasing demand, BCF was obliged to optimise numerous processes and systems. For example, their traditional telephone exchange was replaced by with Microsoft Teams.

Come on. Thursday 21 April unpleasant Bike Valley and discover how Belgian Cycling Factory succeeded in digitising a number of processes and got the wind in its sails.

Ample parking around the BCF buildings


09u00 Reception in Bike Valley
With coffee & tea
09u30 Welcome & Introduction
By Karin Versmissen, Sales & Marketing Director at
09u40 The success behind the Ridley brand
By Jochim AertsFounder & CEO of Belgian Cycling Factory
10u00 Digitalization in practice: Ridley Bikes
By Gert TorahIT Manager at Belgian Cycling Factory & Joris Swaelen, Sales Manager at
10u20 Calling with Microsoft Teams: How do you get started?
By Tim PeetersMicrosoft Unified Communications Consultant at
10u45 Short Break
With possibility to visit Yealink Demo Stand
11u00 Extended tour
Through Bike Valley and production Belgian Cycling Factory
12u00 Networking moment + sandwich lunch


This event is especially interesting for:
  • CEOs’s
  • CIOs
  • IT Managers
  • System Engineers
  • Operations Managers
  • Sales & Marketing Managers


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